Pharmacy Students' Knowledge, Attitudes, and Evaluation of Direct-to-Consumer Advertising

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Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals

There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...

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Direct-to-consumer advertising of prescription drugs.

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ژورنال

عنوان ژورنال: American Journal of Pharmaceutical Education

سال: 2007

ISSN: 0002-9459,1553-6467

DOI: 10.5688/aj710586